Aligning Values and ESG Goals

Stories that Matter

We specialize in helping large corporations in Southeast Asia to tell exciting stories about their company’s values and ESG commitments to their staff, suppliers, clients, and shareholders.

CORPOraTes

COMMON CHALLENGES

Companies frequently struggle to effectively communicate their commitment to values and sustainability, affecting their ability to:

Engage and retain staff
Influence suppliers
Inform and excite current/potential clients, as well as shareholders

WHY STORIES MATTER

At MAD, we understand that while many organizations prioritize processes and technology, the key to genuine transformation—be it enhancing employee engagement or achieving corporate net-zero objectives—lies primarily in a fundamental shift in behavior.

We believe that stories are essential for driving behavioral change because they:

Connect on a personal level, making the learning experience more relatable and memorable.
Illustrate complex concepts through simple, impactful narratives
Inspire action by showcasing real-world examples of change and success.
Foster a deeper emotional investment, which is crucial for motivating long-term behavior change.
Build a shared vision, aligning individual motivations with organizational goals.

Corporations may also support Docathon, our filmmaking program for schools.

What we do

Customized storytelling courses which empower your employees to better understand and connect with your values and your ESG targets.

the outcome

More informed and engaged employees & partners around your organisation’s sustainability journey
A library of compelling, authentic content that marketing can use internally or externally

How it works

01 - UNDERSTAND

We'll assess your organization's current standing in your sustainability journey, including the awareness and engagement levels of your employees, and your desired outcomes.

We'll then create a customized learning journey. Courses start at 45 minutes long, and typically follow the following flow: ‘inform, create, share’.

02 - INFORM

We’ll create bespoke learning modules which foster awareness and reflection around your values and/or ESG commitments, before inviting them to deepen their understanding around key topics.
‍
MADs storytelling expertise leverages interactive video technology - visit our short courses page to learn more.

03 - CREATE

Participants learn the art of storytelling, starting with insightful questions before learning about the key components of a powerful story
‍
They then apply these skills to construct compelling narratives of their own, sharing the stories of colleagues and/or organizational initiatives related to your values and ESG commitments.

04 - SHARE

Stories are then shared via a range of formats, and purposes

INTERNAL SHARING

Content Library: A curated collection of photos, blog articles, and video reels accessible via the company intranet or internal newsletters.
Events and Celebrations: Stories highlighted during company events and celebrations to bolster employee engagement.
Training Integration: Stories integrated into ESG/values training courses to exemplify best practices and reinforce values.

05 - exTERNAL SHARING (OPTIONAL)

Content Library: A curated collection of photos, blog articles, and video reels accessible via the company intranet or internal newsletters.
Social Media and Public Relations: Select stories featured on social media and in press releases, thereby engaging broader audiences.
Community Engagements: Stories shared during community outreach, strengthening external relationships.

06 - GROW

Employees leverage their storytelling skills to inspire and engage a wider audience, leveraging your company’s values and sustainability commitments to drive business success.

Learn how to better influence, present, sell and negotiate - and discover how purposeful storytelling makes good business sense.

LEARN MORE

KEY BENEFITS

Key benefits to our clienTs

Enhanced Employee Engagement

Helps internalize and sustain company values, which leads to better employee retention.

Develops storytelling skills beneficial to both the organization and its employees.

Influence Suppliers
Leverage new knowledge and skills to educate suppliers about their climate and sustainability impacts and responsibilities.
Reduce the risk of scope 3 penalties and reputation damage.

Better Client and Partner Engagement

Informs and inspires current and future clients and shareholders.
Enhances public relations and builds shareholder trust.
Improves client retention and attraction.

Here’s what makes MADs interactive learning journeys unique:

LEARN MORE

“A truly inspiring film (Stepping Stones) that resonates with our core values and commitment to diversity.”

Martin van der Linde

Head of British School Manila

MAD showed their professionalism from the start, creating high-quality educational videos that encourage action and relationships with schools.

Sukainah Osman

Senior Manager, Purpose (WorldClass)

“MAD's engaging and interactive resources certainly surpassed our expectations! This is a really fun and engaging way to learn about storytelling, and then become more confident to positively influence our clients and partners in their own sustainability journeys.”

Kael Zialcita

Associate Director, Relationship Manager, Multinationals at HSBC